Associate Manager Marketing

Own vertical marketing strategy and execution: Lead the planning and delivery of integrated marketing programs aligned to business priorities, growth bets, and go-to-market initiatives. Drive brand positioning and thought leadership: Shape the vertical narrative through differentiated messaging, thought leadership, and high-impact content to elevate market perception and analyst visibility. Build and scale demand generation programs: Design and execute targeted campaigns to drive pipeline, customer engagement, and marketing-influenced revenue. Enable large deals and strategic pursuits: Partner with sales to develop compelling deal narratives, collateral, and campaign assets to support marquee opportunities. Lead content and asset development: Collaborate with cross-functional teams to create case studies, POVs, videos, solution collateral, and executive-level content. Manage analyst and ecosystem engagement: Drive analyst relations programmes and support strategic partnerships to strengthen positioning and visibility in key industry forums. Own flagship events and experiences: Conceptualise and deliver global events, roundtables, and client engagements that reinforce TechM’s leadership in the vertical. Collaborate across teams for business impact: Work closely with sales, service lines, delivery, and corporate marketing to ensure seamless execution and alignment to business outcomes.